First, you may simply put "For Sale"
sticker on your car. If you sure your car is in good shape consider
to tell your friends that you are going to sell a car. Consider
placing an ad in some internet used car databases or online classifieds.
Place an ad in the classified section of your
local paper newspaper. Describing your car, try to be honest, don't
write something like "best car you can ever find!" Because
if you describe your car much better than it really is, most of
customers would be disappointed coming to check your car, so you
most likely lose your potential buyers. On the contrary customers
would be very pleased realizing that the car is even better than
they could imagine it. If so, the chances are high that you'll have
Marketing your vehicle
Word-of-mouth might work, but advertising your vehicle
is probably essential. Otherwise, how will anyone know it is for
You have numerous advertising mediums available to
you. Some are free, while others will cost you a few dollars
but it will be worth it.
Consider who is most likely to buy your old car; then
think about what they read or how and where they shop. This will
be key in deciding how and where to advertise your vehicle. For
instance, if you are selling an older, higher-mileage car, its
likely that a student will purchase it so consider where
students go: schools, college campuses, shopping centers and community
centers. Many of these places have bulletin boards covered with
free advertisements. (You might consider fringing the bottom of
the advertisement and listing your phone number on the fringes so
a prospective buyer without a pencil can tear off your number.)
You can place a For Sale sign on your vehicle with
your phone number. As you drive around town and park at various
places, it becomes a billboard and a free one at that. Make
sure the numbers are large and easy to read.
You also might consider putting the price on the sign
to weed out a rash of phone calls from people asking about the price.
To be safe, however, dont add any personal information, such
as your address. Locations in high-traffic areas where you can park
the car may be beneficial, but check with local authorities to make
sure it is legal.
Local newspapers represent an effective and inexpensive
way to advertise your vehicle. If you place an ad in a cars.com
affiliate newspaper, your ad may also run on the cars.com Web site.
You can take out ads on the days that car buyers are most likely
to read the newspaper, such as the weekend edition. Or you can advertise
on days when the paper is read less and contains fewer ad pages,
so your ad will stand out.
If you live in a city with multiple daily newspapers,
compare them by ad price and circulation and dont look
at just the number of papers sold each day but also where the concentration
of them are sold. Ask about packages that allow your ad to run in
multiple zones of the paper for several days.
In addition, many cities have specialty publications
that are available at grocery and convenience stores, which list
only vehicles or used products. Some dont charge for the ad
unless you sell the item youre advertising. National and local
Web sites where private sellers can place ads for vehicles are an
increasing trend. You can post a For Sale by Owner ad on cars.com.
In the end, the best would be to employ multiple advertising